Sales growth for Boats Group

Boats Group, the leading global classifieds marketplace and marketing software solutions provider to marine brokers, dealers and OEMs is enjoying accelerated sales growth in a strengthening European boat market. New investments in personnel and technology have enabled the business to substantially grow its audience, customer count and revenues in 2017.

As a consequence of this planned increase in activity the company has increased its’ headcount by 21% in 2017. New members of staff have been added to the company in sales, account management, technical support and product development. The team now numbers 52 specialists based at offices in Fareham (UK), Barcelona (Spain), and Padova (Italy).

“This strengthening of boat sales activity in Europe is clearly driving many more boat shoppers to our sites. Used boat prices have been on an upward trajectory and many leading manufacturers are enjoying healthy order books” said Dan Belton, Sales Director. “We are focussed on enhancing our technology to deliver more value to our industry partners, and as we continue to grow traffic and engagement, we are innovating new ways to make it easier and faster for our customers to market and sell boats to this active audience.”

The announcement of accelerating international success is the most recent of a series of updates from Boats Group following their acquisition in July 2016 by Funds advised by Apax Partners, including a company rebrand and the relocation of corporate headquarters to Miami. These moves mark a new chapter in the company’s future as it focuses on connecting the boating industry to the forefront of modern technology.

Operating the world’s largest and most popular recreational marine brands – Boat Trader, YachtWorld, boats.com, CosasDeBarcos and YachtCloser – Boats Group attracts over 65 million unique visitors annually to more than 300,000 unique boat and yacht listings.

Boats Group’s digital solutions serve over 5,000 customers in more than 143 countries, enabling them to effectively reach in-market consumers, increase inventory turnover, and improve their overall profitability.

To find out more information about Boats Group, please visit: www.boatsgroup.com. To learn more about job opportunities with Boats Group, please email: hr@boats.com