Ellison splashes US$50 million on first SailGP season

According to the French newsletter, Tip & Shaft, which carried out an appraisal of the F50 circuit, the first season of the new SailGP circuit is reckoned to have cost software billionaire Larry Ellison US$50 million (£40.6 million).

There are six teams to fund (at US$5 million per team) and events to organise, and the final leg of the season in Marseille cost US$4 million (£3.25 million) funded entirely by SailGP. They claimed there were 16,000 people over the three days and around 4,500 places sold.

Julien Di Biase, Chief Operating Officer in SailGP, admits that as they tackled the first season of SailGP, the organisers were going into the unknown, in particular concerning the reaction of the public for this circuit. He estimates: “On average we had between 20,000 and 40,000 spectators, and in terms of ticket sales, between 500 and 2000 tickets a day.”

Ultimately, the six teams are going to have to find their own partners, but none of the teams has so far attracted partners other than suppliers.

“The pressure is on for the teams to find commercial partners quickly. It’s more than a goal; it’s something that is going to be a requirement. Those who can’t find the funding will disappear. Larry Ellison is a fan of sailing, but he hasn’t just set up SailGP for his own pleasure and he hopes that the circuit will stand on its own two feet. Teams that have not found a partner by the end of next season will find it tough,” confirms Julien.

The second season will start in late February 2020 in Sydney. The other legs are to be announced shortly.

“Ideally, we’ll be attempting to return to the same towns to build on the experience of this year and we’ll add China to that,“ explains Julien.

Bruno Dubois, Team Manager for the Chinese team, confirms : “We are currently working on organising a leg, but for the moment, we don’t know where.”

Marseille is likely to host a leg again. Another new venue next year could be Scandinavia, as there is the possibility of a seventh team from Sweden or Denmark according to latest information of a seventh F50 being built at Core Builders in New Zealand

“Talks are ongoing, but nothing has so far been signed,” comments Julien. “We’ll only include a new team if it is self-financed. That means any new arrivals must find their own funding, with the goal being to have one new team and venue each year.

“This year was the first step, but there is a long way to go. Our vision is to have ten teams and ten events. We want to make this the Formula E of the seas, but we’re not there yet.”

Source: SailWeb

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