International sales strengthens Maritimo’s position for 2021

Australia’s luxury motor yacht manufacturer, Maritimo loaded six new motor yachts, worth $15 million, for export at the Port of Brisbane last week and is closing 2020 with one of its strongest ever forward order books.

The company says it was able to adapt and counter the challenges the industry faced this year due to the growth and success it saw in 2019, with the resultant international sales strengthening its position going into 2021.

“It has been an unprecedented year amidst the health crisis that has so heavily impacted so many across the globe,” says Maritimo Director of Branding, Tom Barry-Cotter. “As a company with an international customer focus, the year has presented some real challenges which forced us to review all facets of our business in order to deal with many of the flow on effects of the Covid-19 pandemic.

“We and our customers were able to adapt, relatively quickly in many ways, and we now see those efforts in one of the strongest positions we have been in, with the strength of forward orders.”

Underpinning its strong position, the company says a major highlight for 2020 has been the unveiling of its latest models, set to premiere in 2021. “The new M55 Flybridge motor yacht, and S55 Sedan motor yacht model reveals have been received extremely well with clients, especially with the majority of previews, development walkthroughs, and communication being undertaken virtually,” says Barry-Cotter.

“Both new models have already received multiple orders from around the globe, with customers in Australia, New Zealand and the Americas already securing orders for deliveries in 2021 and into 2022.”

Other models have also has strong sales throughout 2020 with orders in the pipeline for 2021, including the X50, X60, M51, M64, and M70.

The wave of orders secured in the second half of 2020 has seen Maritimo’s forward order book boosted, it says, to near record levels for the brand, with orders in 2021 sold out, multiple orders already secured for 2022 deliveries.

Maritimo CEO, Garth Corbitt says: “The year has been very challenging, but I am pleased to say that we are finishing 2020 on a very strong note and the next few years look extremely bright.”