The Swiss scooter pioneer Micro Mobility Systems is launching a sustainable children’s scooter line that uses recycled ocean plastic. The new Micro ECO kids’ scooters will be available in over 80 countries from January 2021, according to PR Newswire.
Every year, an estimated 640,000 tons of nets, ropes, and other equipment are left behind in the oceans. The new ECO kids’ scooters will be made from part of this waste, which is collected in landfills and then recycled.
The new ECO range consists of two different models, the Mini Micro Deluxe ECO (for two to five year olds) and the Maxi Micro Deluxe ECO (for five years plus) and are based on the popular Mini & Maxi Micro Deluxe models, which have been sold in their millions worldwide and have won several awards.
The materials used for the Micro ECO kids’ scooters are not so-called ‘ghost nets’ or ‘clean plastic’ fished from the sea, but rather discarded and obsolete fishing gear, ropes, trawl nets that have been used for fishing worldwide and would have landed in the sea if they had not been disposed of correctly. According to PR Newswire, the ocean plastic problem will be tackled at its root through preventive measures and a circular economy, offering fishermen the opportunity to recycle their old nets and give them a second life.
“The ECO product line is another step towards sustainability for Micro. Not only have we been selling products for more than 20 years, which can be passed on through generations due to their longevity, but we have also set ourselves ambitious sustainability goals, which we will successively expand,” says Micro founder and CEO Wim Ouboter.
The use of ‘green plastic’ means a reduction of not only marine pollution and the loss of valuable resources but also of the ecological footprint by up to 82% CO2 emissions compared to new plastic.