Ocean Safety’s brand refresh makes impact at Southampton International Boat Show

Ocean Safety has used the platform of the Southampton International Boat Show, Britain’s largest boat show, to launch its brand refresh. The company, which was founded in 1997, has long been one of the most recognised suppliers of safety equipment and advice hubs for safe boating and equipment training in the UK and worldwide.  Ocean Safety’s brand refresh includes a streamlining of product ranges and names as well as a fresh logo and corporate identity.

“The brand refresh has been launched to underline the recent change of ownership of Ocean Safety,” comments Managing Director, Alistair Hackett.  “We are designing our message to customers to be more concise, and to make the choices amongst our top selling products more straightforward and recognisable.”

Hackett continues: “Our range identities will be more closely integrated so that the customer can instantly recognise the Ocean Safety marque.  In addition, our fresh logo, updated and featuring current trending colourways, reflects the move to the new brand alignment.”

The evolution of the brand will continue this year when Ocean Safety launches a new range of products and technical innovations at METSTRADE in November.

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This article was written and/or edited by the UK-based MIN team.

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