Princess Yachts Australia launches lifestyle series

Princess Yachts Australia has launched an online lifestyle series called ‘The Voyage’. The company says its aim for the series is to bring life to the brand and boating.

Hosted by journalist and news presenter, Georgie Lewis, the episodes will be released monthly with each running for around seven to ten minutes. The videos will cover the attributes of the latest Princess models, as well as destinations, entertaining and luxury accessories, while emphasising family enjoyment and camaraderie.

The first instalment looks at the Princess V65, Sanctuary Cove’s new marina and offers a taste of the dining and boutique shopping at the Marine Village.

Future episodes will include owners’ tips and boating hacks, with Princess owners being able to pitch questions to the area Service Manager, Andy Picart, with these then being included among the vignettes in ‘The Voyage’.

Greg Haines, Dealer Principal at Princess Yachts Australia said the concept is proving popular with Princess owners and the broader public.

“It’s the ideal, visual means of conveying what we love about Princess Yachts and the wonderful world of travel and experiences boating opens up to people. We’ll be including international destinations too eventually, such as how to charter a Princess motor yacht in the Med or the Bahamas.

“We’re running the series across YouTube, Facebook and LinkedIn. Princess headquarters are promoting it on their social media so we’re reaching a global market. Since its inception at Christmas time, ‘The Voyage’ has clocked 73,000 views. We’re confident it will convey the allure of the boating lifestyle and differentiate Princess.”

Watch the first instalment of ‘The Voyage’ below:

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