RAI Amsterdam lays out plans for Metstrade 2021

With in-person events expected to go ahead later this year, Metstrade 2021 is getting geared up for 16 to 18 November in Amsterdam.

The main goal of RAI Amsterdam, and its partner ICOMIA, will be to host a safe and successful in-person event in Hall 1-7 and the Elicium building of the RAI Convention Centre. With over 1,100 exhibitors already signed-up the organisers say preparations are well underway. Robust and comprehensive protocols will be in place to enable a safe and comfortable return to in-person meetings with show floor spaces allocated in July.

“It has been encouraging to witness the drive and enthusiasm among exhibitors, partners and visitors to ensure Metstrade 2021 takes place,” says director Niels Klarenbeek. “The leisure boating sector has withstood the pandemic storm well as people have embraced the outdoor lifestyle. We have been seeing an exceptionally positive vibe from across the industry. On the other hand, the industry has been facing unprecedented distribution challenges. Leisure marine professionals are eager to get to Metstrade this November to meet, do business and to overcome certain obstacles in their supply chains.”

Klarenbeek and his team recognise there may still be challenges with international travel from some countries this November. To ensure no-one is left out Metstrade will be boosted with a digital package from the RAI studios. These will include an online Metstrade connect programme with awards ceremonies, pitches, panel discussions and networking options.

“Working closely with our partners and exhibitors, we are confident that these virtual elements can be organised to our renowned qualitative and quantitative standards. Our physical and virtual offerings will create a seamless user experience, offering opportunities to both visitors and exhibitors,” says Klarenbeek.

Metstrade 2021 will also offer a one-time specific exception to its manufacturer-only policy: non-European manufacturers will be able to have their stands manned by their authorised European distributors/representatives. This, says organisers, will ensure that Metstrade will remain the platform where top-notch marine products from all over the globe are exhibited.

One response to “RAI Amsterdam lays out plans for Metstrade 2021”

  1. Julie Balzano says:

    METSTRADE is such a key global B2B event for our industry. Kudos to the entire team for working through all the challenges to move forward in 2021. Hopefully the travel ban for Americans wanting to travel to the EU will be lifted by then allowing a strong presence from across the pond. Wishing all a successful show.