SailGP partners with Greenfly to enhance media sharing

SailGP, the annual global championship has announced a partnership with Greenfly. It’ll deploy Greenfly’s software platform for media collection and distribution, enabling SailGP to collect and curate photos and videos for easy sharing, enhancing the league’s central digital channels.

SailGP currently features teams from Australia, Denmark, France, Great Britain, Japan, Spain and the United States, and is working to expand its social reach and storytelling capabilities prior to the April 2021 start of its postponed second season.

During each of SailGP’s two-day events, thousands of media assets are created via body cameras on the athletes, fixed cameras on each of the seven race boats, on-water photographers and videographers, helicopters and drones, and videos clipped from the live broadcast feed. The partnership with Greenfly will enable content collection and curation to be automated, with the ability to route and share image and video galleries with teams and individual athletes immediately after each race.

SailGP says it recognises the importance of activating and supporting each athlete’s personal digital brand, growing their fan network, and keeping them updated and engaged both during and outside of the season.

“This unique partnership with Greenfly helps facilitate and streamline content collection from so many sources, and easily and quickly get it in the hands of our seven national teams and more than 50 elite athletes,” says SailGP CMO Tim Godfrey. “We’re able to not only help support each team and athlete to build their own personal audiences, but also create unique and engaging content for viewers and fans across SailGP’s digital channels.”

The partnership will, the organisation says, also enhance fan participation, with new opportunities for fans to contribute user-generated content from races and other events.