SailGP partners with Maui Jim Sunglasses
SailGP has partnered with premium eyewear maker Maui Jim Sunglasses as its official eyewear supplier.
“For years now we aspired to embrace sailing and its community on a global level. SailGP is the perfect platform to turn that ambition into reality,” says Martijn Van Eerde, Maui Jim senior marketing director for EMEA and APAC. “Sailing has been an integral part of Hawaiian culture for thousands of years and the synergy between the high-tech race boats used in today’s SailGP and our premium PolarisedPlus2® with colour enhancing technology featured in all Maui Jim Sunglasses is a truly exciting prospect.”
As a result of the partnership, Maui Jim will be offering its sunglasses for purchase on SailGP.com and at SailGP’s global events.
Kate Worlock, head of licensing and retail at SailGP, comments: “At SailGP we look to work with like-minded companies that share our brand ethos and Race for the Future purpose-led agenda, and Maui Jim is a great example of this. Not only that, but they have a fantastic heritage and product that we believe our fans will really embrace so look forward to developing this exciting partnership together.”
The next event in SailGP Season 2 – the Rockwool Denmark Sail Grand Prix – takes place in Aarhus on August 20-21.
