Sunseeker accelerates growth plans

Sunseeker International, with backing from its majority shareholder Dalian Wanda, is investing additional working capital in order to accelerate its growth plans.

Over the next three years, the luxury motor yacht manufacturer will invest over £38 million in new product development, doubling its range to 22 models which, the company says, is quicker than originally planned. Highlighting this, five new models will launch before the end of this year: the 90 Ocean, 88 Yacht, 65 Sport Yacht, Manhattan 55 and Predator 55. 

“This significant support reflects our shareholder’s belief in the entire Sunseeker team and its commitment to our business, brand and manufacturing in Dorset,” says Andrea Frabetti, CEO at Sunseeker International. “During the crisis, we have remained fully focused on our strategic plan to not only retain our market-leading position but to gain market share by remaining resolutely focused on innovation across multiple new and exciting niche models. We have seen strong market confidence throughout this period and are very much primed for future growth and success.”