Sunseeker International appoints new director of Superyachts and dealer network
Sunseeker International has announced that Francesco Frediani has joined the business as its Director of Superyachts & Dealer Network. Having worked in the leisure marine industry for 30 years, Francesco brings a wealth of experience to Sunseeker.
Sunseeker has an ambitious new product development plan which will see the range doubling in size to 22 models during the next three years. To support this, Sunseeker recently announced that it was creating a new Superyacht Division to allow owners more flexibility and a wider choice from 101’ to 161’. Francesco’s new role at Sunseeker will focus on growing and developing the global dealer network to promote even higher standards of customer care whilst expanding the new Superyacht Division to oversee multiple launches in short succession.
Francesco will work in parallel with Sean Robertson, the Sales & Marketing Director.
Of his new role Francesco says: “I am delighted to be joining Sunseeker where I look forward to working with the renowned brand as it continues to develop and grow its dealer network and first-class superyacht offering. I’m really excited about the company’s new product plan and in particular the innovative design across the all-new 133 Yacht and 161 Yacht models. I can’t wait to be fully immersed in this great opportunity.”
Francesco joins Sunseeker following his most recent role at Overmarine Group as Commercial Director where he was Vice President of Sales and Marketing of Mangusta Yachts. Prior to this he spent seven years at Riva Yachts where he was responsible for the company’s growth and achieved successful sales results, appointing dealers worldwide and opening new markets in the Middle East and Far East.
Andrea Frabetti, CEO at Sunseeker International, comments: “We are delighted to welcome Francesco to Sunseeker; he has an unparalleled level of experience. Having industry veterans Francesco and Sean working together in complementary roles is a remarkable prospect for our business.”
