The Future Customers Project – is your business prepared?

Market research specialists, Arkenford, will be reporting back on the latest piece of consumer research, commissioned as part of the Future Customers Project, at an event hosted by British Marine in Southampton.

If you want to know what the latest information on consumer barriers and segmentation mean for your business and, more importantly, understand how the industry and your businesses needs to adapt to meet an ageing consumer and dwindling customer base, then this is an event not to be missed. The RYA and British Canoeing will also be attending to promote opportunities to get your business involved in growing participation in boating activities.

This event is open to all British Marine members and their staff.

When: Tuesday 1 May 2018
Where: Shaun Udal Suite, Ageas Bowl, Southampton
Time: 10am – 2pm
Cost: £20

10.00 Introduction & welcome
Executive summary of Futures project & key learnings
10.15 Overview of barriers & segmentation presented by market research specialists Arkenford
11.00 Growing participation and how you can get involved – presented by RYA & British Canoeing
11.30 Marine sector workshops (e.g. marinas, retailers, holiday companies) – what could we do differently?
12.45 Next steps for the Futures project – outcomes for your business
13.00 Q & A session
13.15 Networking Lunch
14.00 Finish

Book your place now on the British Marine website.

This story is from British Marine.

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