The London Boat Show – your views are needed

By | April 20, 2018


British Marine is committed to delivering successful events for its exhibitors, members and the UK marine industry. As such, it is continually looking to develop the future of both of its UK Boat Shows and to support this work it is running a very important survey.

At the end of this year’s London Boat Show, British Marine undertook its own research of exhibitors and visitors. To assist and build on this work, British Marine is now working with a specialist consultant and a leading full-service market research agency, Zing Insights, both of which have extensive experience across both consumer and trade events. The consultant and Zing Insights are carrying out a more detailed exhibitor research project on the future proposition of the London Boat Show.

Part of this research work involves a survey containing specific questions on topics that came to light from the findings of British Marine’s original exhibitor research. Zing Insights has emailed British Marine members and Boat Shows exhibitors, providing a link to this important survey – ‘London Boat Shows – Your Views are Needed’. British Marine kindly requests that all recipients complete this survey before 27 April 2018. And to ensure that the results of the survey are accurate, the survey needs to be completed by the individual within your business who is responsible for making the decision as to whether your company will exhibit at London or not. Completion of the survey should take no longer than 15 minutes.

British Marine’s President and Board would like to emphasise that this survey represents an important opportunity to tell British Marine what you believe the London Boat Show should look like in the future and what is needed to ensure that the Show delivers for your business consistently year after year.

Following receipt of the results of the survey, the British Marine Board and the team at Marine House will vigorously analyse the data and use it to develop a future strategy for London that works in the interests of its exhibitors, British Marine members and the UK marine industry.

If you have any queries about this work or anything else relating to British Marine’s Boat Shows, then please contact the team at sales@britishmarine.co.uk.

This story is from British Marine.