Vetus appoints marketing coordinator in US
Marine products systems manufacturer, Vetus, has appointed industry specialist Jennifer LaCombe as its new marketing coordinator for Vetus Maxwell U.S.
LaCombe brings 17 years of marine marketing experience to the role, and will support recently appointed Vetus marketing director, Sander Gesink, and his expanding team in the Netherlands headquarters.
“I am very excited to be joining Vetus, coordinating with the marketing team in Europe with the goal of enhancing their marketing reach in the US,” says LaCombe. “The Vetus name is already well known and respected among boat builders and other marine industry professionals, so the aim is to continue to raise awareness about our products and systems with end users. One key focus will be increasing the company’s reach on social media, an area in which I can rely on my previous experience in boosting the followers on other businesses’ platforms by tens of thousands.”
Vetus develops and manufactures complete marine product systems, including engines, generators, bow thrusters and control panels, for recreational craft and small commercial vessels, and the company says that the latest addition to the team further demonstrates its commitment to a worldwide marketing strategy.
“As the latest talented professional to join our team, Jenn will use her substantial experience and marketing knowledge to provide great benefits for the entire Vetus group,” says Chris DeBoy, president of Vetus Maxwell U.S.
“We look forward to her contribution in propelling the company forward. I am confident that the marketing structure we are creating will enable Vetus to capitalise on our strong business performance in recent months, further building brand awareness among boat owners and customers by utilising all relevant marketing channels and tools.”