Zhik announced new sponsor for The Danish Sailing Team

One of the main partnerships for The Danish Sailing Team has just been announced. For the next four years Zhik will provide sailing apparel and technical equipment for the Danish international sailors.

As part of the agreement, the Danish sailors will be directly involved with Zhik’s R&D team, giving feedback and ideas regarding fabrics and technical details to meet the ever changing requirements of Olympic level sailing.

Thomas Jacobsen, Chief of Sports in The Danish Sailing Association comments, “We are extremely proud to have signed a deal with Zhik. The uncompromising quality of Zhik’s technical sailing gear is well known and we are particularly happy that, as part of the deal, Zhik will be seeking direct dialogue with our sailors regarding product development.”

Danish Sailing Team Shore Manager, Frank Eriksen adds,”Zhik has an innovative view towards sailing and puts the emphasis on listening to the experiences which our sailors can provide. We believe that will benefit both parties. In sailing, even the smallest details can have massive influence on the result.”

Zhik has been partner of The Danish Sailing Team since 2013, though at a smaller scale supplying technical equipment. The new agreement includes the whole range of apparel and becomes one of Zhik’s main dinghy sailing sponsorships, alongside current agreements with prominent sailing nations of Australia and New Zealand.

David Crow, Zhik’s chairman adds, “We are delighted to have formalised this partnership, which we have been developing with the Danish Sailing Team for a number of years. Our focus is always to seek the next generation of development, to give sailors the most superior performance afloat. We place tremendous value on the input, testing and insights that the team’s athletes give us, which we can then adopt within our products for the long term benefit of all sailors.”

Zhik are also official partners with World Sailing, the Extreme Sailing Series, plus the Dongfeng Race Team and team AkzoNobel which are currently racing in the Volvo Ocean Race 2017/18.

Story and image Copyright © 2018 Sail-World Australia

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This article was written and/or edited by the UK-based MIN team.

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