£1m sales for new Fred. Olsen as industry body releases cruise ‘framework’
The launch of Fred. Olsen Cruise Lines’ inaugural World Cruise aboard new ship Borealis has delivered a bumper sales week – including sales in excess of £1m for its launch.
Prices for the 101-night ‘Around the World’ sailing aboard Borealis, setting sail from Southampton in early 2022, start at £9,999, but the response is testament to the public’s belief that Covid-19 can, and will, be tamed.
This follows a joint effort between the UK Chamber of Shipping, the Cruise Lines International Association (CLIA) and cruise operators, industry partners, and health experts to create a ‘framework’ for cruise ship operators to implement new measures with enhanced public health protection.
It’s hoped this will help inform the restart of the cruise industry when the time is right, and public health conditions allow. The framework includes items such as quarantine wards on board.
“This is the culmination of extensive dialogue and collaboration by representatives from across the maritime sector working together with government and national health authorities. The rigour and detailed planning that has gone into these framework documents demonstrates the commitment of the cruise industry to caring for public health and upholding a robust and uniform set of safety measures. This is an industry that supports more than 88,000 jobs and generates £10 billion to the economy each year and the industry is taking the necessary steps to be ready to restart in the UK when the time is right,” says Andy Harmer, director, CLIA UK and Ireland.
The framework document for cruise operators and crew advises on what measures should be considered and implemented on board for the safety of crew and passengers. It also details how cruise lines should communicate with passengers from the time of booking, travelling from their home to a port, embarkation, and throughout the voyage. Similar information is laid out in detail for the safety of seafarers. The passenger guidance provides passengers with advice on necessary considerations to be aware of before booking, and information of what to expect, including measures they will need to adhere to throughout the cruise.
“A world cruise at any time is an investment, and to see such encouraging sales amidst such a challenging year just goes to show that our guests and our many loyal agents share with us in our confidence for the future,” says Geoff Ridgeon, head of sales at Fred. Olsen.
“Borealis’ ‘Around the World’ cruise offers guests the opportunity to enjoy some unforgettable experiences, from exploring unspoilt Pacific islands, visiting the Taj Mahal on tour from Kochi, and the many diverse and vibrant cultures of so many wonderful cities.”
The strong sales come on the heels of the company’s announcement of eight new itineraries for its ship, Balmoral, including a number of regional departures from Portsmouth.
“We’re excited to be returning to Portsmouth for four of our eight new sailings,” says Clare Ward, director of product and services.
“Portsmouth’s well-connected cruise terminal has superb, modern facilities and we know that the team there will be able to provide a smooth and safe checking in process for our guests.” Routes include a trip to see the Northern Lights.
