Applications open for AR overseas export project

A new project has been launched for South West exporters in the marine sector by the Department for International Trade (DIT) South West. It will enable manufacturers of marine tech to showcase their products overseas using augmented reality (AR).

Three companies will be selected for the project (applications close 16 December), with immersive AR experiences being produced to enable international buyers to understand how the product works while demonstrating its unique capabilities.

“The current global situation has made it more important and more challenging than ever for marine companies looking to export to get their products in front of potential customers,” says Nadine Miles, operations director for Render (AR technology providers).

“AR is an incredibly powerful way to do this because it enables them to meet and collaborate virtually with both prospects and colleagues, and do this with photo real 3D models of their innovative products or process in the room with them.

“When you add to this the reduced need for travel and that it can be used again and again, it is both very economically and environmentally efficient.”

“This project is a fantastic opportunity for marine companies to continue to showcase their products to overseas buyers while reducing their carbon footprint,” says Paul Shand, DIT’s head of trade in the South West.

“Covid-19 has created some challenges for businesses, but it is through initiatives such as these that firms can become resilient to economic instabilities and grow their business through nurturing relationships with overseas buyers.”

Applications close at midnight on Wednesday 16th December.