Yamaha Marine appoints new marketing manager

Yamaha US Marine Business Unit has appointed Susan Camp to the position of division manager, marketing. In her new role, Camp will oversee Yamaha Marine advertising, events, tournaments and sponsorships, Yamaha pro staff and Yamaha Marine dealer education.

Camp succeeds Dale Barnes, who retired last month.

Yamaha US Marine Business Unit, based in Kennesaw, Georgia, markets and sells marine outboard motors ranging in size from 2.5hp to 425hp. Camp has been part of the Yamaha team for six years, most recently serving as manager for trade shows and events for the Yamaha Marine marketing division.

“Susan’s in-depth knowledge and years of experience within the Yamaha Marine marketing department will serve as assets as we work to maximise synergies and strengths across the organisation,” says Ben Speciale, president, Yamaha US Marine Business Unit. “Under her leadership, we will continue to tell the Yamaha story and premium brand position across all marketing mediums.”

Prior to joining Yamaha, Camp spent 13 years at BARCO, where she managed shows and events in addition to serving as a national accounts manager.

Camp’s team is responsible for digital and print advertising, content development, social media, customer relationship management (CRM) and dealer co-op programmes.

Camp will report to Mark Tracy, general manager of marine engine sales and marketing for the Yamaha US Marine Business Unit.