America’s Cup names global partner for 37th edition

Organisers of the America’s Cup have named Puig, a Barcelona-based beauty and fashion firm, as both its overall global partner and the official naming partner of the inaugural Women’s America’s Cup.

The Puig Women’s America’s Cup aims to provide female sailors with a platform to showcase their skills and talent in the high-performance foiling AC40s and provide a skills pathway to the America’s Cup itself. By supporting the inaugural event, Puig says it hopes to ‘demonstrate its dedication to promoting inclusivity, gender equality, and diversity within the sport of sailing.’

Joining the established six official entrants representing New Zealand, Great Britain, Switzerland, Italy, America, and France in the Women’s America’s Cup, are six new teams from Spain, The Netherlands, Canada, Germany, Sweden, and Australia.

“We will have the world’s best women sailors racing in prime time here in Barcelona showing the world the talent that exists and what the future of our sport looks like, supported by a company whose heritage is so deeply connected with sailing,” says AC37 Event Ltd CEO, Grant Dalton.

“As a Barcelona-based company deeply rooted in the city’s culture and maritime heritage, we are thrilled to be a Global Partner of the 37th America’s Cup and the official naming partner of the inaugural Women’s America’s Cup,” says Marc Puig, chairman and CEO of Puig. “Puig’s support will help inspire future generations of women to actively participate in competitive sailing and break down barriers in the sport.”

The America’s Cup represents a glorious tradition of sailing excellence, and we are honoured to be associated with this historic event.”

Monica Azon, coach of the Spanish Women’s America’s Cup team, Sail Team BCN, adds: “Thanks to Puig for supporting the Women’s America’s Cup. We believe it will be a great step forward for women’s sailing, as it was when the International Olympic Committee included it in the 1988 Games and its explosion in Barcelona ’92.”