Applications open for Sydney Boat Show

Exhibitor applications have opened for the Sydney International Boat Show (SIBS), which returns from 28 July-1 August 2022 at the International Convention Centre (ICC) Sydney and Cockle Bay, within the surrounds of Darling Harbour.

Hoping to attract more than 60,000 attendees across the five days, the event is expected to have 245 exhibitors showcasing over 900 boats and thousands of marine products, ranging from a large fleet of luxury superyachts and sailboats to the latest trailer boats and marine technology.

Delivered in a new partnership between the Boating Industry Association (BIA) and Mulpha Events (owner-operator of the Sanctuary Cove International Boat Show), SIBS 2022 highlights include an on-water display, 32,600sqm of indoor exhibitor space, and a 5,000sqm open-air event deck.

The show will also present a host of entertainment and activities, including fishing masterclasses, watersports demonstrations, marine education, food and beverage bars, and a kids’ zone.

BIA vice-president Andrew Fielding said that after a two-year hiatus, SIBS 2022 was primed for a big return with a fresh new look and a revitalised event experience.

“We’re excited to deliver an innovative and engaging world-class event with a significant focus on the recreational boating lifestyle for the benefit of exhibitors, partners, visitors and the broader marine industry,” says Fielding.

“With retail activity across the boating industry at an all-time high, including more than 18,000 new boats registered last year, SIBS 2022 will celebrate the boating lifestyle, connecting visitors with the very best in marine brands.”

Mulpha Events general manager Johan Hasser said he was buoyed by the keen response from the marine industry to showcase their vessels and products at the 2022 show.

“Over the past 18 months, we have witnessed the surge in popularity of recreational boating with boat ownership across Australia up significantly year-on-year,” Hasser says. “We have received significant enquiries about exhibition space since the announcement of the return of SIBS. Sentiment is extremely high within the industry with marine companies eager to showcase their brands at the iconic Darling Harbour location.

“We are excited to present new initiatives at SIBS 2022 that will shore up the event’s reputation as a must-attend on the international boat show calendar.”

Visit the SIBS website to register as an exhibitor, sign up for the latest news, and to purchase tickets when they go on sale in May.

Check MIN’s boat show calendar for an update on all key international marine shows and industry events.