British Marine launches a national agenda for 2020 and beyond

British Marine’s Lesley Robinson (CEO) and Dean Smith (Commercial Director) launched its new agenda for 2020 at the British Marine Spring Expo 2020.

Stating that it’s been developed from “twelve months of conversations asking people what is important,” Dean says the “national agenda is a manifestation of everyone’s opinion from this industry.”

The structure for the new national agenda is as follows:

• insights on how companies can adapt their products and services to changing consumer demands
• new paths for companies to attract and retain the right people with the right skills sets, as well as enhancing diversity within the workforce
• promoting the sustainable operation and development of the marine industry, assisting members as well as their customers with minimising impacts on the environment
• enabling greater technological understanding and collaboration, working with members to innovate and use new technology to grow their market
• promoting the UK marine industry with external stakeholders to enhance and protect members’ domestic and international profiles, prospects and interests

The national agenda will be measured annually, reported and updated to ensure that the association’s resources are directed towards areas of the most value for its members.

Dean is unequivocal in his approach. “We want to be held to account on these measures and we’ll ask for guidance and help for the following year,” he says. “We’ll produce a document like this every year until 2025.”

“The marine industry in 2020 is facing great changes which require decisive responses. Shifting consumer habits and values, technological advancements and environmental pressures are combining to completely reshape the market as we have experienced it in past decades,” says Lesley Robinson.

“Disrupted times offer great opportunity, provided you are prepared and bold enough to drive the agenda. That is why we have embraced an ambitious and exciting vision, and delivered a bold national agenda which we see as our pole star for a bright future. It’s a clear declaration of British Marine’s determination to play a significant and measurable role in supporting our members.”

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