Costa cruise ship to transform to catwalk in sustainability stunt
The new LNG-powered cruise ship, Costa Toscana, is set to be transformed into a sky-high sea catwalk in late February. Against the backdrop of the Italian Riviera, J Spring Fashion Show 2022 will take place on board. This will, according to organisers who are flying press in from local airports, ‘deliver a message of sustainability and style’.
The event, produced by Jessica Minh Anh, will welcome VIPs on board Costa Toscana before its inaugural cruise in Portofino, Italy. Participating brands, which will be unveiled in mid-February 2022, will premiere a combination of haute couture and ready-to-wear collections from five continents.
An advocate for renewable energy, Anh started the Fashion x Sustainability series in 2015. She successfully promoted green technology at GemaSOLAR power plant in Spain, hydroelectric power atop the Hoover Dam in the US, ‘Waste-to-Wealth’ practices in the Maldives, and Race For Water solar-wind-hydro powered vessel alongside biogreen technology in Malaysia.
“This particular moment in history provides an opportunity for a sustainable ‘restart’ of our society,” says Anh. “Costa Toscana aligns perfectly with my mission of highlighting sustainability in a visually attractive way. It runs by Liquefied Natural Gas, one of the most advanced technologies to reduce emissions right now. It represents a breakthrough in the travel industry. I am honoured to celebrate the resurgence of business and style on such a unique ship.”
Anh’s also previously hosted fashion shows at JFK international airport, the Eiffel Tower, London’s Tower Bridge, Grand Canyon Skywalk, Hoover Dam, Gemasolar Power Plant, and international cruise ships in Dubai, New York, Sydney, and Hong Kong.
“Jessica Minh Anh is a pioneer in marrying fashion with sustainability, just like Costa Cruises in offering the most advanced sustainable ships”, says Mario Zanetti, president of Costa Cruises.
As well as Costa Toscana running on liquefied natural gas it cites within its credentials that the entire daily supply of the ship will be met by transforming sea water using desalinators.
100% separate waste collection and recycling of materials such as plastic, paper, glass and aluminium will be carried out on board, which will be part of an integrated approach aimed at implementing circular economy projects.