Henri-Lloyd says ‘no more middlemen’ will reduce prices by 40% plus

Henri-Lloyd has fundamentally changed the way it sells to its customers. The company says it’s launched a radical new business model where customers will now only be able to buy Henri-Lloyd products through the brand’s own distribution channels.

By cutting out all third-party distributors and retailers, the company says it’s cutting out the downstream segment of ‘middlemen’ that inflate retail prices and that the direct to consumer model means customers can enjoy the same exceptional quality products at significantly more affordable prices worldwide.

“I find it very exciting to change the way we do business to the benefit of every wearer and user of Henri-Lloyd gear,” says chairman and main shareholder, Hans Eckerström. “Born from the love of the sea, Henri-Lloyd outerwear and apparel is worn all around the world, from the ocean to the city. We can now offer all our customers premium products at very attractive prices. I am sure that this is the future using the benefit of online marketing and sales to drive value to all customers.”