Is your business fit for the future?

Book your place now on British Marine’s Futures Project conference and workshop, taking place on Tue 1st May at the Aegis Bowl, Southampton.

Understanding how to attract the Customer of the Future is a main focus for British Marine, and this event provides practical advice and recommendations to help companies overcome the perceived barriers to watersports and understand how to appeal to future customers and increase sales.

Successful businesses need to know what their future customers want within the changing social context, emergence of digital and online activity, how to appeal to Millennials and Gen Z, and what steps to take NOW to future proof your business.

This event will outline the findings from the detailed Futures Project research work carried out by British Marine and provide invaluable insights into future customers’ requirements and behaviour.

There will be presentations from the RYA and British Canoe Union about their future plans, and presentations of the latest data from market research company Arkenford on barriers and segmentation. The event will conclude with sector specific round table workshops, giving attendees a clear vision of changes they need to make to appeal to tomorrow’s customers.

Places cost just £20 per person and with limited capacity so please book in advance via this link https://www.britishmarine.co.uk/Events-and-Courses/2018/May/EVT11369-British-Marine-Sailing-British-Marine-Leisure-Boating-Futures-Update