MarineMax adds Boatyard technology to offering

MarineMax (boat and yacht retailer) has announced that it has acquired the Boatyard digital platform. It claims this will “transform the boating customer experience, creating a new way for boat owners to enjoy their passion, wherever and whenever they want”. The company’s app page talks about booking services and speaking to marine experts.

Built around the Boatyard acquisition, the new MarineMax Customer Experience Platform (the app) will be led by Boatyard Founder and CEO, Nathan Heber, who will become President of Boatyard at MarineMax.

“The Boatyard digital platform solves one of boating’s greatest challenges,” says Shawn Berg, MarineMax Chief Digital Officer, enthusiastically. “This Customer Experience Platform enhances the ownership experience by removing friction from the boating experience making it accessible and easy for people to enjoy the boating lifestyle.

“We believe the new technology team that Nathan will lead will transform the boating industry, one that has been relatively slow to embrace new ways of doing things. The acquisition of Boatyard has the opportunity to revolutionise the way customers enjoy time with family and friends on the water.”