New CEO (Media) for round-the-world sailing events
Don McIntyre, founder of the Ocean Globe Race (OGR) and the Golden Globe Race (GGR), announced yesterday, that former IMG executive Melissa Payne, is now officially Chief Executive Officer (Media) for the two round-the-world sailing events.
Payne, who left IMG last year after 20 years, was previously Vice President, Head of Technical Services and also Head of Sailing/ Nautical Sports at IMG Media. During her time at IMG, she worked on two America’s Cups, the World Match Racing Tour, Extreme Sailing Series, the Volvo Ocean Race and the H20 series.
Her new role will oversee all media requirements for the two events, including sponsorship, media sales, production and distribution. Payne is currently in the process of assembling an experienced team, to work across both events.
“This appointment kick starts our event promotions following a 12 month delay due to Covid,” says McIntyre. “We are really excited to have Melissa and her team onboard. She comes with a huge amount of knowledge and is passionate about all sports, but, in particular, sailing. She brings an impressive track record to the table and understands the value of our unique retro events, which focus on the human story, adventure and extraordinary challenges, for ordinary, not elite, sailors.”
Payne comments: “Sailing has always been my passion and these are two incredibly exciting and tough races that will capture the imagination of sailors and non-sailors, across the globe. For me, it’s great to have an opportunity to look after projects from a 360° stand-point and look to secure the widest possible exposure and success, for both events.
“There will be a number of different sponsorship opportunities for brands and companies to become involved with, in both the GGR and OGR, each of which has its own unique appeal; and, I am extremely excited to be working alongside Don and his team.”