Having sold out months in advance, the organisers of the SuperYacht Pavilion at this year’s METSTRADE Show in Amsterdam have announced a significant expansion. A new networking area called the Shipyard will be at the hub of a third hall designed to accommodate highly qualified exhibitors who would otherwise have been unable to profile their latest innovations.
“The waiting list of highly qualified exhibitors for the SuperYacht Pavilion at METSTRADE 2018 was larger than ever,” comments RAI Amsterdam’s Director Maritime Irene Dros. “Our decision to expand was made because we recognise how much the extra companies will contribute to the pavilion programme in terms of innovation. We have also responded to increasing requests from the industry for more networking space in general, and for places where custom yards can host meetings in privacy.”
The new third hall will have the same sophisticated decorative style for which the SuperYacht Pavilion is renowned. A natural flow into the additional area will be created in a way that the RAI has successfully implemented at other leading trade shows and has been proven to generate lots of visitor traffic. The new extended area will feature stands surrounding the Shipyard, which is destined to become a key port of call for those seeking networking opportunities.
Behind the scenes in the same hall, project meeting rooms will be set up exclusively for hire by custom superyacht builders. To ensure confidentiality, these spaces will have a strict entrance policy and a pre-selected guest list for those related to the project in hand, such as designers and naval architects. This new service is a proactive move to ensure custom yards no longer need to hire meeting rooms in nearby hotels and to ensure key decision makers can remain on the show floor.
As a result of all these changes, the SuperYacht Pavilion at METSTRADE 2018 will feature a record number of 314 exhibitors.
Story by IBIPLUS