Online marine retail platform welcomes 1500+ dealerships

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Online marketplace has confirmed it has now welcomed in excess of 1,500 marine dealerships to its digital retailing platform.

The company says that this influx of dealers to its online ecosystem solidifies its position as the industry’s ‘frontrunner’, enabling dealerships to display their inventory to a pre-qualified audience without incurring costs.

In addition, Boatzon has unveiled Boatzon Professional which it says enhances its offering and caters to the changing market dynamics by empowering marine dealerships with an arsenal of digital retailing tools, including pre-qualification, financing, insurance, extended service contracts, and marine product resale opportunities, integrated into their own websites.

Boatzon Professional operates as a white-label solution with dealerships to incorporating these finance and insurance (F&I) products directly into their websites, allowing them to preserve their unique branding and customer experience. It’s thought this innovative approach will unlock additional revenue streams for dealerships and provide customers with a hassle-free buying journey.

According to the company, Boatzon Professional seamlessly transitions the online finance, F&I, and purchasing process to the “in-store” experience, enabling dealerships to pick up where consumers left off effortlessly.

“Together, and in partnership with dealerships, we aim to simplify the boat purchase process for customers while equipping dealers with an advanced digital F&I suite of applications,” says Michael Muchnick, co-founder of

“Our mission is to offer solutions that empower dealers in their digital retail journey, expanding their customer reach and F&I revenue without resorting to outdated or traditional monthly fees.”

Showcasing a large inventory of new and used boats for sale, Boatzon website is designed to ‘bridge the gap’ between buyers and dealerships and let people search, research, and buy a new or used boat entirely online, and in their own time. Using FinTech and InsurTech solutions, the boat buying experience is fully digital with the site providing financing, insurance, protection plans, and products buyers need to make a purchase confidently. 

In April 2022, recreational boat retailer MarineMax announced it had invested in Boatzon, stating that the partnership aligned well with its ‘higher margin business growth and diversification goals’. Through its new technology entity, New Wave Innovations, MarineMax acquired the remaining seventy-five per cent interest in Boatzon that it didn’t already own in January 2023.

Main image courtesy of the Boatzon website.

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