Pearl Yachts appoints Berthon for UK and France

Pearl Yachts has joined forces with Berthon, appointing the company as its dealer for the UK and France. The UK boatbuilder says the collaboration demonstrates Pearl’s commitment to its growing dealer network in line with a strengthening foothold in the 60ft-100ft flybridge sector.

Berthon will join Atlantic Yacht & Ship in the US, Baxter Marine in Spain and Aquamarine Ltd in Turkey to offer clients the Pearl range on both sides of the Atlantic. The dealerships will focus on bringing the new generation of Pearl yachts to their clients as well as pre-owned Pearls.

Berthon is a family-owned business that has been trading continuously since 1877, employing 150 people. Its headquarters are located in Lymington, UK, where it operates a deep water marina for yachts up to 40m, and a boatyard where it services, repairs, maintains, refits and builds leisure and commercial craft.

Berthon also has a large international yacht sales and brokerage division with strategically-placed offices in La Napoule, France and in Newport, Rhode Island, with a total worldwide team of 18 yacht sales and support staff.

“We have spent the last two years focusing a huge effort on our new generation fleet and are delighted to have Berthon on side to represent us and our glorious achievements,” says Pearl Yachts MD Iain Smallridge. “Berthon matches Pearl’s values of offering world class yachts with outstanding service, and value for money. We feel strongly that our clients will be in safe hands with Berthon.”

Berthon’s Pearl brand manager Ben Toogood adds: “Berthon are delighted to be working with Pearl Yachts both in the UK and France. We have a long history selling quality motoryachts and see Pearl as a great introduction to our new yacht range, and with Bruno Kairet working from our Mediterranean office, we have huge potential in both markets.”

Founded in 1997, Pearl Yachts’ fleet currently consists of the Pearl 65, the new Pearl 80, and the soon-to-be-launched Pearl 95.