Brunswick acquires eFoil maker Fliteboard

Brunswick Corporation has acquired Fliteboard, an Australian eFoil maker and electric propulsion specialist.

In a statement, Brunswick says the acquisition will allow it to enter the emerging electric-foiling surfboard market and further enhance the company’s electrification and shared-access strategies.

Fliteboard, which combines advanced hydrofoils and electric propulsion on the water, will operate as a business within Mercury Marine.

“Fliteboard’s exceptional brand appeal and its advanced eFoiling technology align with our ACES strategy, and we are excited to bring the Fliteboard team into the Brunswick family” said Dave Foulkes, Brunswick Corporation CEO. “Fliteboard will allow us to engage with a new wave of customers who will also have the ability to enjoy the entire portfolio of Brunswick products and services over time.”

David Trewern, founder and CEO of Fliteboard, adds: “We have long respected Brunswick’s leadership position in the recreational marine market, and this announcement enables us to further enhance Fliteboard’s products and customer experience.

“This union of substantial resources, including the growth opportunities within Brunswick with Fliteboard’s ground-breaking ethos and designs, will allow us to amplify our reach to new markets around the world.”

Fliteboard, established in 2016, has customers in more than 90 countries. The firm has won more than a dozen awards, including a Red Dot Best of the Best award (for product design) and a Good Design Gold Award.

Foulkes adds: “We have an opportunity to scale manufacturing and distribution and, over time, begin aligning sub-systems with our Avator electric outboard product line as we attract a new generation to electric mobility on the water.”