Navico appointments new US PR manager

Navico® has appointed Kim Rodriguez as its new PR Manager for the Americas, bringing the communications position in-house for the first time.

Rodriguez has spent the past seven years at a South Florida-based communications agency, where she served most recently as account director leading several national consumer accounts in areas of hospitality, eyecare and technology.

“We’re pleased to have Kim as our lead PR manager working on communications initiatives and media relations across all brands in the Americas region,” says Gordon Sprouse, marketing director, Americas at Navico. “I’m confident she will do a great job supporting the fishing, sailing, boating and general marine media that we have worked so closely with over the years.”

Rodriguez will operate from Navico’s recently opened Fort Lauderdale office.