British Marine’s waterlust campaign

British Marine has launched its ‘Summer on the Water’ campaign. It says the Great British staycation offers a prime opportunity ‘for people to get kitted out and responsibly take to the water’.

As well as the video, the campaign’s aim is to increase participation in domestic boating and watersports by inspiring boaters and watersports enthusiasts to share their waterlust using #summeronthewater.

But watersports are already surging, driven through the last few months by lockdown and weather.

“We prepared for a surge in sales in the UK, but the sheer level of demand has far exceeded even our wildest expectations,” says Tony Jones from “While we still have good levels of stock of core lines and models, we are now offering pre-order on many other models which are due in 3-5 weeks. With team sports now off the cards for many, outdoor sports that by their very nature are socially distanced like paddleboarding have huge appeal.”

British Marine says its ’emotive short video showcases the rich variety of on-the-doorstep activities and experiences on offer from the marine industry’. It’s also developed a consumer facing website which lists businesses to help.

“We feel this film perfectly encapsulates the drama, energy and beauty of Britain’s inland waterways and coastline in a way that is bright, fun and relatable,” says Lesley Robinson, CEO of British Marine. “We encourage members to share the campaign video far and wide, inspire others to get afloat and keep waterlust alive across Britain.”

Comments on the YouTube video are turned off, so tell us what you think of the campaign below.

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