CA appoints new press and PR manager

The Cruising Association has appointed Luissa Smith as its new press and PR Manager.

Smith replaces Peta Stuart Hunt, who retires from the role at the end of October 2021, after almost four years working with the Cruising Association.

In her new role, Smith will lead the internal and external PR, content and news communications functions for the Cruising Association, as well as support member and partner engagement, maintain communication channels to media, members and other stakeholders and promote the association’s advocacy programmes.

“We are delighted to welcome Luissa on board,” says Lucy Gray, Cruising Association general manager. “She is an experienced professional with an impressive and successful career in international sailing, making her a perfect fit to lead the Cruising Association’s PR and media activities. Her breadth of event and communications knowledge across Olympic Games, Paralympic Games and World Championships, alongside other sports’ activities and interests will be a huge asset to the Cruising Association.”

Smith worked for World Sailing for a number of years, becoming one of its directors, before establishing her own business in 2009 providing services including sports development, event management, media and communications.

“I have been involved in sailing from grass roots to elite all my life, and for over 30 years sailing has been my career,” comments Luissa. “With the ongoing upsurge in boating activities, it is a hugely exciting time to be joining the Cruising Association.

“I am looking forward to building on the Cruising Association’s vital role as a preeminent, proven and trusted representative body and working with their dedicated team of staff and volunteers. I relish the opportunity to contribute my experience and interest to the proactive role the Cruising Association plays and am thrilled to be joining such an inspiring organisation.”