MDL Marinas launches points-based loyalty system: Otium

Following nearly a year of development, MDL Marinas is launching a new points-based loyalty programme, Otium.

MDL says customers using Otium will be able to collect points of differing values when they purchase products like fuel, yard services, and berthing. They’ll subsequently be able to redeem those points against additional services, or against their berthing contracts. It is hoped that, in the future, customers will also be able to collect and redeem points with many of MDL’s onsite tenants.

“We felt it was time for something new that gives our customers and tenants more choice and control over how they redeem their annual berthing benefits,” says Tim Mayer, MDL’s sales and marketing director.

He says Otium also allows non-MDL berth holders to accrue points at a lower rate when they visit and use MDL services throughout the year.

“It remains the case that being an annual berth holder with MDL is the best way to enjoy our services and keep boating costs down,” says Mayer. “With Otium our berth holders can choose where best to apply their points (discounts and savings) to give them maximum personalised value from their berthing agreement. For example, if you don’t want a lifting discount this year, why not use your points to discount fuel?”

Otium, Latin for leisure time, will officially come online today (15th September 2020).

New berth holders will move straight to the berthing with the Otium programme while existing customers can choose to remain on their current Freedom Berthing agreement or, at renewal, switch to Otium.

Simply Berthing, Dry Stack and Swing Mooring customers can also join Otium (T&Cs apply).

“The launch of our loyalty programme marks another step forward in the development of our products and services, targeted at giving our customers the best possible experience and the most flexibility that we can,” says Michael Glanville, MDL’s MD. “Otium focuses on changing the way boaters think about the value of being a berth holder or casual customer with us. This launch marks just one of several new markets and products being launched at marinas across the network in the coming months.”