Nautor Swan appoints Asia distributor

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Nautor Swan has appointed yacht sales and service company Simpson Marine as its dealer and agent for the Asia market.

Nautor is a Finnish producer of luxury sailing yachts based in Jakobstad. Hong Kong-based Simpson Marine, which is marking its 40th year of business in 2024, has recently started a new chapter after being acquired by Italian boating giant Sanlorenzo.

Following this change, Simpson says it wants to expand beyond Asia and continue operations as a multi-brand dealership with an updated brand portfolio that includes Sanlorenzo, Bluegame, Fairline, and now Nautor Swan.

Nautor Swan, a Finnish shipyard owned by Sawa Srl, a company owned by Leonardo Ferragamo for 26 years, has a history dating back to 1966.

“The world’s most discerning sailors have always held Nautor Swan in high regard,” says Barry Ashmore, chief commercial officer at Nautor Swan. “Our brand values—performance, quality, elegance, reliability and innovative design—are appreciated worldwide.

Barry Ashmore, Chief Commercial Officer at Nautor Swan
Barry Ashmore, chief commercial officer at Nautor Swan.

Richard Allen, chief operating officer of Simpson Marine, adds: “This notable addition to our portfolio consolidates our presence in the high-end yachting market segment, offering our customers a range of yachts sharing the same principles of the highest craftsmanship and artisan approach. The combination of these brands under the same roof will create a unique motor and sailing yacht company, enhancing our positioning as the most trusted luxury yachting company in the region.”

Olivier Decamps, Asia-Pacific regional director at Nautor Swan, comments: “The strong network, the key locations and the highly qualified sales and service teams of Simpson Marine will bring the best opportunities to develop the Nautor Swan brand in some established and upcoming markets of Asia.”

The official launch of Nautor Swan under the Simpson Marine umbrella will be staged at the Singapore Yachting Festival, taking place this week from 25-28 April 2024.

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