Saxdor Yachts appoints vice president

Finnish boatbuilder Saxdor Yachts has appointed Keith Miller as the new vice president of North American sales. Based in Sarasota, Florida, Miller will report directly to chief executive Erna Rusi and will focus on strengthening Saxdor’s market presence in the region.

Miller brings extensive sales experience from multiple industries to Saxdor Yachts. His previous role was as the Southeast USA regional manager for Sea Ray boats (a Brunswick brand), where he managed the Sea Ray business with MarineMax.

In addition to his professional background, Miller is an experienced boater and holds a US Coast Guard 100-ton captain’s licence.

“We are thrilled to welcome Keith to the Saxdor team,” says Rusi. “His deep familiarity and passion for the marine sector make him the perfect fit to lead our brand’s presence in such an important market.

“We look forward to working with him as brand representative in the US to further develop the connection between our dealer, the shipyard and customers.”