Sunreef appoints US director
Liza Kharoubi Echenique. Image courtesy of Sunreef Yachts.
Polish boatbuilder Sunreef Yachts has appointed Liza Kharoubi Echenique as its US executive director. Based in Miami, Florida, Kharoubi Echenique will manage operations in the US market, focusing on areas such as sales and strategic initiatives to strengthen the company’s presence in the region.
Kharoubi Echenique, originally from Marseilles, France, brings extensive experience in the yachting industry. Before joining Sunreef Yachts, she worked as a business development consultant and served as a charter broker in South America. She is a member of several industry associations, including the International Yachting Brokers Association, Wista International, Professional Women in Yachting, and the International Superyacht Society.
Kharoubi Echenique’s academic background includes a PhD in philosophy and literature from Sorbonne University and an MBA from HEC Paris.
Sunreef Yachts states that Kharoubi Echenique’s responsibilities will include expanding its market position and overseeing key business processes within the US.
