boot Düsseldorf launches new campaign; SIBS still to announce

boot Düsseldorf launches new campaign; SIBS still to announce
Photo: Messe Düsseldorf/ctillmann

boot Düsseldorf has launched a new campaign ‘reboot your business’ which aims to fuel ‘the passion for watersports’.

Currently it looks like the campaign consists of a new logo with a prefix of ‘re’ and ‘your business’ added afterwards (not supplied at this time to the media). Hopefully there will be more substance to follow the ‘campaign’ announcement.

“Our intention with the ‘reboot’ slogan is to demonstrate to the manufacturers that we are by their side. They will find that boot Düsseldorf 2021 is the ideal place for networking successfully and doing good business,” says boot Director, Petros Michelidakis.

A keen boater, he believes: “Many of the hotspots of the watersports community in Europe are coming to life again.

“After surfing, sailing, diving or SUP became possible again here, I have visited a number of the destinations in the region in recent weeks and have been really impressed by the tremendous commitment displayed by the athletes as they have taken to the water again,” he says of his Düsseldorf location.

The expected announcement of SIBS for the UK – which MIN was told was scheduled for 1 July – has yet to be made. It’s now understood it will be made later today, or tomorrow (3 July).

Meanwhile, Princess and Azimut are reported as already booking space for boot 2021, as well as Hansa, Bavaria and Starboard.

“This means that boot is right on track. The industry is experiencing strong demand, driven by the trade fair this year,” says Michelidakis.

The German Marine Federation is positive in its assessment of the market too. Federation President, Robert Marx, says: “We made an extremely motivated start to this year following a very good trade fair in January. It goes without saying that the corona crisis has proved to be a setback to the industry, but the prospects are good that watersports will experience a successful summer. I think that people will come to appreciate this type of sport in particular and am looking forward to boot 2021 as a stimulant for the entire international industry. It is indispensable for us as manufacturers.”

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