Twin Vee PowerCats appoints sales director

Twin Vee PowerCats, a US manufacturer, distributor, and marketer of power boats, has hired Thomas Morford as its national sales director.

“As director of national sales, Tom will play a crucial role in recruiting, leading, and supporting new Twin Vee dealers in all new territories,” says Joseph Visconti, CEO and president of Twin Vee PowerCats Co.

“Additionally, he will be a key resource for our current dealer network as he works with them to provide training, sales advice, and marketing strategies. Tom has a strong background in recreational marine sales, which gives him a fundamental understanding of the challenges and opportunities in our industry. His experience with sales allows him to hit the ground running and continue the momentum Twin Vee has achieved over the years.”

The news comes after Twin Vee confirmed in January 2024 it would be downsizing to reduce overheads as it heads into the 2025 model year. Earlier this month, the firm appointed Michael P. Dickerson as its new chief financial & administrative officer, effective 4 April 2024.

Morford joins Florida-based Twin Vee with 22 years of experience in the marine industry, including roles as regional sales manager for Iconic Marine Group, Marquis Larson Boat Group, the Monterrey Boat Company, and Wellcraft Marine. Morford founded the e-commerce business Northern Maine Electronics in 2008 and has owned and operated Sport Fish Yacht Services, a private yacht management and service company, for the past 16 years.

“Joining Twin Vee is not just about aligning with a brand; it’s about embracing a legacy of innovation and quality that resonates deeply with my own experiences, values and aspirations,” says Morford. “I’m honoured to be a part of Twin Vee, and I look forward to contributing my skills and experience to help propel the company forward.”