Twin Vee PowerCats expands to Middle East
Florida boatbuilder Twin Vee PowerCats has appointed Maz Boats as its exclusive dealer for Dubai, United Arab Emirates (UAE) and other Gulf Cooperation Council countries, Kuwait, Saudi Arabia, Oman, and Qatar.
This new partnership marks the first time in its nearly thirty-year history that Twin Vee products will be sold in the Middle East.
Maz Boats, founded in 1993 by the Al Mazrooei family, manufactures a diverse range of patented boat designs, catering to recreational, commercial, and military applications. Over the years, Maz Boats has expanded its product offerings to include various boat configurations, including full and half-cabin designs, ferry boat passenger vessels, monohull designs, and, more recently, survey vessels. Maz Boats also operates chartering, boat maintenance services, and sales.
“Having attended the Dubai International Boat Show for the past two years, I’ve seen how popular recreational boating is in the region and how much potential there is for growth,” says Joseph Visconti, CEO and president of Twin Vee PowerCats Co. “We’re thrilled to partner with Maz Boats as Twin Vee’s exclusive dealer in Dubai.
“Teaming up presents a tremendous opportunity for both companies to leverage our respective strengths and expertise. Moreover, it allows Twin Vee to tap into Maz Boats’ extensive market knowledge and provides an opportunity to showcase our diverse model lines to its customers.”
The UAE is experiencing growth in the recreational boating sector, which is expected to surpass $1.2bn by 2025.
One article from regional news source Zawya states that recreational boating is seeing a fresh wave of new buyers, who are, on average, 15 years younger than they were 20 years ago and less likely to come from boat-owning families.
Marine bodies including the GMBA report that new, younger boaters utilise their recreational marine craft for family or social purposes, or they have boats used for fishing or a few hours of cruising offshore. Moreover, the availability of port facilities, favourable weather conditions, and an influx of over 8 million tourists every year contribute to the popularity of boating as one of the most favoured recreational activities in the region.
“Twin Vee is not only establishing a presence in a new market by expanding our dealership network,” adds Visconti. “We intend to forge new connections in the region, embrace exciting opportunities to grow, and deliver the performance, innovation, and ride quality that Twin Vee products are known for to customers in the UAE and beyond.”
Earlier this year, Twin Vee announced ‘organisational realignment initiatives’ to downsize and reduce overheads as it moves into the 2025 model year.
The measures are intended to streamline the company’s size and complexity while leveraging its resources to design and build new boat models and grow its dealer base.
Twin Vee’s cost-saving initiatives have previously included laying off staff, operational restructuring to become more streamlined, and cutting unnecessary expenses related to its inventory and manufacturing processes.
