MIN’s figures soar as publisher announces next three print editions
Marine Industry News is the marine trade publication that actually gets read and talked about – in the office, in the yard, onboard superyachts, leisure craft, containerships, and a whole lot more besides. MIN is read across the world by marine trade professionals, investors and CEOs. Plus, over 60 per cent of its readers are boat owners. So it makes sense that it’s the best publication to advertise to the marine trade.
It’s the youngest, and already the leading*, marine trade publication in the UK.
Now MIN is opening up opportunities to get brands in front of its 12,500 plus online subscribers, its 55,000** plus online visitors per month, and into the three forthcoming print editions distributed at trade shows. Select advertising space is selling fast.
MIN‘s read across USA
As Lee Gordon, vice president – Brunswick Global communications and public affairs, says:
“I read MIN every day and look forward to my morning newsletter. I send a newsletter to a large group of Brunswick leaders covering a broad range of topics each morning and most days there are stories from MIN that I share with our leadership team.
“MIN does a wonderful job of covering the marine industry in EMEA, featuring stories that are contemporary and relevant to our changing industry. It is great to read stories updated daily about sustainability, environmental issues, autonomy, electrification and more – topics that are very relevant and important to us.
“I can honestly say I learn something new every day from MIN’s coverage. MIN does an outstanding job of covering our industry.”
MIN‘s print editions
In 2021 MIN added three annual print issues to complement its online offering, for SIBS, METSTRADE and boot Düsseldorf. These 2022/23 editions (September, November and January 2023) will be delivered to a combination of show exhibitors, UK chandleries, distributors, and boat builders, plus an exclusive list of international leisure marine professionals. Advertising space is filling up fast, and after each show, a digital version of the print edition will be sent to all online subscribers.
As an official media partner for SIBS and METSTRADE, MIN is supporting industry shows with relevant, timely and engaging content, as well as being present at the exhibitions with editorial and advertising staff. As a media partner, MIN distributes its printed magazine to exhibitors, makes copies available for visitors to pick up, and hosts press functions.
Marine companies use MIN to advertise to marine trade
“Technical Marine Supplies not only handles UK distribution for leading world-renowned brands but we also have a strong European wide presence with our own rigging hardware brand Hamma.
“MIN’s far reaching audience is key to our growth strategy,” says Nick Cook branch manager for commercial marine at TMS. “MIN displays a keen understanding of what our industry has been missing.
“Advertising with MIN works for us as a business, by way of a targeted approach to our existing trade customer base, thus allowing us to focus on specific industry sectors with our new product launches.
“Having spent over 16 years in marine industry distribution, and seeing the same companies advertising in the same online format, it is pleasing to see a fresh, focused approach to both online and printed media from Marine Industry News.”
Contact Lyndsay McClay to learn more about exciting online and print advertising opportunities within Marine Industry News‘ sphere.
“We’ve been advertising on Marine Industry News for nearly two years now and will be continuing to do as the quality of the leads we receive are so strong, and not just from companies in the UK,” says Jon Challis, business development manager at Inland and Coastal Marina Systems.
“With interesting stories and trade news from across all sectors of the marine industry it makes for an interesting read as well as being the ideal place for us to promote our marine systems to other marine businesses, both leisure and commercial marine.”
*According to Similarweb report dated June 2022, whereby MIN received an average of 75,631 monthly visitors (March-May 2022), compared to the 39,951 visits received by its closest UK competitor, and <5,000 for its third.
** Google analytics data (11 July 2022). MIN will share its live Google Analytics data with prospective clients, illustrating current monthly and annual figures.
