Alisdair Martin joins savvy navvy as board advisor

Marine technology company savvy navvy has appointed US-based Alisdair Martin, as its new board advisor as the boating navigation app continues to scale up its growth.

He’s joining as a strategic advisor to the executive board.

“The marine industry is notoriously slow to innovate,” Martin says. “If we hope to grow boating, it is critical that we bring the experience in line with consumer expectations that participants see in competitive industries. This requires us to make boating easier and more accessible, especially for newer boaters. Savvy navvy’s innovative solution is actively shaping the marine industry for the better, challenging the bigger navigation apps in the market. With a great team and immense potential for scaling, now is the perfect time to offer my strategic advice to enhance global industry partnerships and users even further.”

Martin, originally from the UK, brings over two decades of expertise in strategic planning and hands-on execution. This includes working with British Marine on leading marine events.

Since his move to Chicago in 2010, Martin has been vice president of strategy and sales at the National Marine Manufacturers Association (NMMA), plus other roles.

“With a track record of driving marketing strategies and leading business development, Alisdair’s experience aligns perfectly with savvy navvy’s ambitious growth plans,” says Jelte Liebrand, CEO of savvy navvy. “Continuing to innovate boating navigation, making it simpler and safer for anyone to get onto the water, Alisdair’s experience of scaling global businesses will be invaluable to our team. We’re super excited to have him on board.”

Today Martin runs his own consultancy working with partners that drive the marine industry forward, alongside several key industry board positions.