Marine-tech firm Alloy reveals first boat renderings

Marine-tech firm Alloy has revealed renderings of its first recreational boat. The 28-foot power catamaran features the company’s innovative helm system, ultra-wide helm screens, and full control over the boat via joystick.

The company says the most significant innovation is in the software that delivers autonomous features like auto-docking, undocking, go-to point, and the ability to navigate around other boats — with more functionality being added to the boats via regular over-the-air updates.

The company also announced the appointment of John Dorton to its board of directors. Dorton is the CEO of Warbird Holdings, the parent company of PE-backed Invincible Boats and YellowFin Boats, and is the former President and CEO of Mastercraft Boat Company.

“John brings decades of boat building and leadership expertise to our board. We’re thrilled to welcome him as we enter this next stage of our development,” said Brandon Cotter, co-founder and chief executive officer of Alloy. “His vast market knowledge is invaluable to the company as we make technical advancements in an industry that is eager for modernisation.”

Dorton adds: “I’m thrilled to join Alloy and be a part of a team that is bringing new technology to our industry. We are going to make boating even easier and safer than it is today, and ultimately bring new participants to our sport.”

Co-founded by Brandon Cotter and Powell Kinney, chief technology officer, Alloy says its mission is to simplify the boating experience and bring modern technology to all recreational boat owners.

After spending the last two years developing and testing its autonomous technology, the company is releasing initial renderings of its first recreational boat on its website. The company will begin taking preorders in 2023, and expects to ship the first production boats in late 2024.