Australian industry body launches new video series
The Australian trade body, the Boating Industry Association (BIA), has launched a new website and video series, which it says will better showcase its priorities in support of a vibrant marine sector in Australia.
Representing more than 640 marine businesses, the not-for-profit BIA’s new video series includes the ‘Boating Industry Association – Our Mission’ video outlining the programmes, products and services the BIA delivers to support its members; the ‘Promotion Skills and Jobs’ video providing insight into BIA’s focus on developing career pathways; and the ‘Delivering Government Advocacy’ video summarising how the BIA represents the interests of members to governments at all levels.
“Our team is dedicated to supporting our members and the industry,” says BIA CEO Andrew Scott. “We understand the challenges our members are facing with workforce development and resourcing, and are working across multiple areas to get better outcomes.
“Our longer-term plans include promoting safe marine businesses, which aims to assist members in their day-to-day operations while encouraging a culture of continuous improvement and excellence in the marine profession.”
The BIA serves as a voice for boating in Australia and delivers tailored programmes, products, and services supporting members to build their businesses.
Sam Heyes, general manager at BIA member Telwater, comments on the significance of the BIA’s work: “You never know when you might need to call upon support from experts within the industry, from understanding standards to advocating for improved waterway access and infrastructure with governments, the BIA’s efforts on behalf of industry, typically involve hard work in the background for the benefit the wider industry.”
In November 2022, the BIA launched the consumer ‘See You Out There’ campaign to retain the high levels of interest and participation in boating, as well as to showcase the variety of boating activities on offer prior to the 2022 summer season in Australia.
