Azimut Benetti Group appoints new CMO

Azimut Benetti SpA has announced the appointment of Mario Gornati as its chief marketing officer (CMO). In his new role, Gornati will focus on strengthening the marketing and communication of the group’s brands – Azimut Yachts, Benetti, Lusben and Yachtique – to boost their growth.

Gornati has over 20 years of experience in the yachting and luxury goods industries on an international level. He joins the group after working 15 years with Sanlorenzo SpA.

“For me, this is the beginning of a new challenge at Azimut Benetti Group, the world’s leading yacht builder,” says Gornati. “A new experience I will embrace with the utmost enthusiasm and the deepest respect for two brands – Azimut and Benetti – that have written the history of this industry and continue to plot its course thanks to its pioneering strategies and undisputed international leadership.”

Azimut Benetti group vice-president, Giovanna Vitelli, comments: “I have always thought very highly of Mario Gornati and I’m glad he has joined our team. Our brands have always been innovative, both in creating new yachts and in promoting them. I’m sure that with Mario we’ll keep up with this successful journey, adding new exciting and brave milestones.”