Azimut partners with Bates Wharf Marine

Azimut Magellano 60 on the water

Azimut is to partner with Bates Wharf Marine Sales for UK representation, following a six-year collaboration where the Swanwick-based company acted as a wholesaler (alongside Global Yacht Sales). It says that the UK is a rapidly expanding market and the partnership aims to continue the success already achieved, further growing the brand’s presence in one of Europe’s most strategic markets and expanding sales across European waters for UK clients.

The partnership, being haled as ‘significant’ will enable both companies to provide Azimut yachts to consumers while also strategically addressing the needs of owners and newcomers in the United Kingdom.

“We feel that this is the right time to concentrate on this exciting brand and to take the lead through our UK network of offices in becoming the official UK Azimut Yachts Dealership, supplying yachts on a retail basis directly to our clients,” says Bates Wharf MD Richard Bates.

From September, Bates Wharf will welcome visitors as Azimut Yachts UK to the Cannes worldwide premiere of the Magellano 60 (pictured above), and to SIBS where the Magellano 60 will be in British waters for the first time.

Jad Zakkak Migliorini, Azimut’s European head of sales & delivery operations, says: “We always put our customers first and foremost in all we do, and having a partner who shares this philosophy and approach is essential for us. We are proud to strengthen our partnership with Bates Wharf Marine because we trust in the commitment and abilities of such a historical and prominent player in the English market who will be able to offer their tailor-made approach to our British clientele.”

Bates Wharf was recently replaced by Southampton-based Approved Boats as Fairline’s exclusive partner for the south coast region. The move followed a strategic review of the Fairline’s UK dealer network.

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This article was written and/or edited by the UK-based MIN team.