Beneteau strengthens Boating Solutions division
Group Beneteau has made two new appointments to strengthen its Boating Solutions division.
Beneteau says the new appointments will accelerate the company’s development of new activities such as digital and personalised services for end customers and informing owners of different ways to enjoy their boat.
Paul Blanc will be in charge of developing boat clubs and new businesses within the Boating Solutions division, headed by Bruno Thivoyon. He will start his new role on 1 September 2023.
Blanc joined the Jeanneau and Prestige teams in 2010 as sales director for Asia Pacific. Initially based in Shanghai, he established the Jeanneau Prestige regional office in Hong Kong in 2011. In 2018 he became managing director of Groupe Beneteau Asia Pacific office in Hong Kong where all brand teams are gathered. Since 2020, he has been brand director for Jeanneau.
Currently director of Jeanneau Prestige for the Americas, Samuel Dubois will take over as head of the Jeanneau brand from 1 September 2023. He will report to Yann Masselot, director of brands and communications. Blanc will pass the helm to him in the autumn for a smooth transition.
Group Beneteau says that with 15 years experience at Jeanneau, Dubois knows the organisation well, ensuring the continuity in the development of brand, strategy and values.
Earlier this year, Group Beneteau announced it was ramping up its corporate social responsibility (CSR) programme, B-Sustainable, and was inviting all of its suppliers to register on the EcoVadis CSR rating platform.
