Besenzoni expands show strategy for 2026
Besenzoni’s ladder platform
Sarnico-based Besenzoni is expanding its international presence in 2026. Nauticsud, Miami, Seaquip, Palm Beach and Dubai are among the key events of the coming months.
The idea behind this push is to consolidate the brand’s presence in foreign markets and enhance the quality of services provided to shipyards, owners and yachting professionals.
It’s all part of a broader strategy aimed at consolidating the international network of authorized dealers and service centres, considered a key asset to support Besenzoni’s growth in foreign markets and to ensure customer proximity, rapid response times and long-term service continuity.
Plus, the push builds on a new training program which is already dedicated to the service network in Italy and abroad. This means that – alongside Besenzoni’s product offering – there will be a solid and well-structured commercial and service organisation capable of supporting customers and partners across different markets.
Training programme dedicated to consistent technical standards
Besenzoni calls its training programme comprehensive. The courses, structured across multiple levels, include both advanced training programs for experienced service centres and basic training courses for new partners. The aim is to ensure consistent technical standards and qualified support across all the markets in which the company operates.
The company has been active both in Italy and internationally, participating simultaneously in Nauticsud and the Miami International Boat Show, both running until February 15. At Nauticsud, Besenzoni’s offering includes multifunction ladders and electric gangways, alongside the new Start P 458 helm seat, a recent addition to the seating collection.
Looking to expand in multiple markets
Participation in Miami further strengthens its presence in the important North American market, as well as in Central and South America. Alongside these, it’ll also be present together with its dealers at the Zagreb Boat Show, from 18 to 22 February, and at the Bosphorus Boat Show in Turkey, from 26 to 28 February. These will be followed up by Seaquip, the first edition of the Mediterranean Yacht and Marine Equipment Trade Fair, scheduled in Milan from 4 to 6 March.
That’s followed by the Palm Beach International Boat Show, the Dubai International Boat Show (a key event for commercial development in the Middle East and for strengthening relationships with dealers and operators in a rapidly growing region) and then the Venice Boat Show at the end of May.
