boot Düsseldorf: 10th Breakfast Meeting to focus on new generation of customers
European Boating Industry (EBI) has announced details of the upcoming 10th edition of the Breakfast Meeting at boot Düsseldorf. The annual gathering will take place on 21 January 2025 in a new venue within Hall 1 of boot Düsseldorf, with an updated format.
The 2025 Breakfast Meeting will focus on the theme “The New Generation of Customers” and address key questions about the future of the boating industry. Discussions are set to centre on evolving customer demographics, preferences and lifestyle trends, exploring how the sector can adapt to these shifts.
Adjiedj Bakas, a recognised trendwatcher and expert on global consumer behaviour, will deliver the keynote address at the 2025 Breakfast Meeting. Bakas’ presentation will examine the evolving needs and expectations of emerging customer groups and their potential impact on the boating industry.
The event will also feature a presentation by Brenna D. Preisser, Brunswick executive vice president and president of Brunswick Boat Group. Preisser will discuss strategies for connecting with future customers through innovation and product development.
“Düsseldorf is the largest marine trade show in Europe and an important event for Brunswick Boat Group and many of our award-winning brands,” says Preisser. “With 200,000 visitors annually, it provides a wonderful opportunity to engage with our global consumers and launch many new industry-leading products.”
Jörg Müller-Dünow, managing partner at the marketing agency Markenzeichen, will provide insights into the future of social media and its role in reaching new customer groups. The event will conclude with a panel discussion featuring industry leaders.
The Breakfast Meeting enters its second decade with a new format, extending networking possibilities and integrating it closer with boot Düsseldorf in a new location. Breakfast and networking will begin at 8am in room 15 of Hall 1, followed by the event programme from 9am to 10:30am.
Attendance is limited, and reservations can be made via the official link to secure participation.
