Brunswick buys electrical wire harnessing supplier

Brunswick Corporation has acquired SemahTronix, a global supplier of electrical wiring harnesses for advanced products in the marine, mobile, and defence industries.

The company will become part of Brunswick’s Advanced Systems Group (ASG) which consists of brands in advanced batteries, electrical power management, digital control and monitoring, and networked systems and devices for the marine, RV, specialty vehicle, and other industries. Financial terms of the deal have not been disclosed.

This marks the third announced acquisition for Brunswick’s Advanced System Group in the past four months, including the June announcement that the company had entered into a definitive agreement to acquire Navico and the recent acquisition of the RELiON Battery business.

“The acquisition of SemahTronix immediately enhances our integrated systems offerings by providing our ASG Connect organisation and our global customers with access to high-quality, large, complex electrical wire harnessing systems that further enable our end-to-end systems solutions and capabilities,” says Brett Dibkey, Advanced Systems Group president. “Adding SemahTronix will allow us the ability to vertically integrate, offering a higher degree of quality control and faster lead time, and aligns with our mission to expand within the rapidly growing system integration market and create opportunities for further growth in adjacent markets.”

“A key growth strategy for the Advanced Systems Group and our ASG Connect organisation is to provide turnkey solutions that offer superior quality and fully integrated systems to reaffirm our position as the go-to trusted partner in the marketplace,” explains Daniel Clarkson, general manager, ASG Connect. “The addition of SemahTronix complements our strategy to deliver seamless end-to-end integration for our global channel partners.”

Headquartered in Arkansas, SemahTronix has more than 40 years of experience specialising in all aspects of harnessing solutions from application and design engineering through to custom components.

“We are thrilled to be joining the Brunswick family as our vision to be a world-class supplier of cable assemblies and to deliver quality products to consumers worldwide has now been exponentially accelerated,” says Rusty Hames, CEO, SemahTronix. “The synergies between our two cultures and the business opportunities make this partnership a great fit for the long-term success of our customers.”

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